As a results-driven Lead Designer located in Toronto, Ontario, I take pride in my ability to collaborate with my team to create impactful products. With a focus on accessibility, I have led the development of healthcare solutions that have positively impacted the lives of 11,000 individuals with special needs throughout Ontario.
Surrey Place
LEAD DESIGNER
Lead the design and testing of user interfaces for client facing products that included: client onboarding, payments, messaging, document management and service management
Formulate product requirements through quantitative and qualitative research, interviews, surveys, user journey maps, user stories, and user flows.
Re-branded corporate website and launched a new family resource sharing function that boosted web traffic by 20% and doubled paid services revenue (from $1.2 million to $2.4 million) in one year.
Conducted product usability audits that led to a redesign of customer acquisition funnel that increased client onboarding rates by 37%.
Introduced new UX KPIs for digital products that measured behavioural and attitudinal user sentiment leading to actionable insights that grew SUS, NPS scores to 73%
Champion AODA accessible design principles within the organization by developing and facilitating quarterly Accessible Design Workshops across the organization
Prototyping
Figma
Adobe XD
Adobe Creative Cloud
Research
CrazyEgg
Hotjar
Google Analytics
Google Tag Manager
Product Management
Confluence
JIRA
MS Project
Zeplin
Software Product Management, University of Alberta
2017-2018User Experience Design Certificate, George Brown College
2001-2004Graphic Design & Communication Arts,
Seneca College